“Disruptive products require disruptive channels” – Christensen and Raynor, The Innovator’s Solution
The importance of distribution channels is often overlooked when analyzing the evolution of disruptive technologies, however, few truly disruptive companies grow through traditional distribution channels. In many cases, the growth of the disruptive distribution channel paves the way for disruptive companies – allowing them to bloom by reaching non-traditional customers and eventually changing the way their industries work.
3D-Pen Startup, CreoPop, Raises Financing Round Led by 500 Startups
On 26 January, Singapore-based CreoPop announced a new financing round led by 500 Startups, with participation from Singapore-based venture capital firm Ruvento, in addition to a number of private co-investors. Investment in CreoPop continues 500 Startups’ interest in 3D printing, highlighted by the successful acquisition of Makerbot by Stratasys for a reported $400 million, and joins other printer-based startups – pinshape and AstroPrint – hoping to follow in Makerbot’s successful footsteps.