“Disruptive products require disruptive channels” – Christensen and Raynor, The Innovator’s Solution
The importance of distribution channels is often overlooked when analyzing the evolution of disruptive technologies, however, few truly disruptive companies grow through traditional distribution channels. In many cases, the growth of the disruptive distribution channel paves the way for disruptive companies – allowing them to bloom by reaching non-traditional customers and eventually changing the way their industries work.
Stratasys to invest in the future; Bolt raises new fund, expands and partners
Up and down news from the advanced manufacturing funding realm this week: Stratasys came out with a press release regarding its preliminary FY 2014 financial results indicating an impairment of $100-110 million on MakerBot while making plans for future investment across a number of areas. Meanwhile, Bolt – an early-stage venture capital firm specializing in startups at the hardware/software interface – announced a new $25 million fund (Fund II) and expansion to a second facility in San Francisco. As if that wasn’t enough, a few days later, Bolt and well-known seed accelerator Y Combinator jointly announced a partnership that will see Bolt’s partners and engineering staff added to Y Combinator’s already impressive list of mentors, while offering access to Bolt’s workshop facility to YC hardware startups.
The term “disruptive technology” is frequently (over) used when describing any new gadget or invention and the popular press’s description of additive manufacturing is no different. With a number of printer manufacturers targeting the consumer market, 3D printing has been hyped as a game changing technology, however, very little rigorous analysis has been undertaken in order to determine whether or not additive manufacturing can be accurately described as a disruptive technology. Rather than deferring to popular media hype, it is useful to refer to Clayton Christensen’s (who coined “disruptive technologies”) definition from “The Innovator’s Dilemma”: